Sheetz Inc., based in Altoona, Pa., just announced a rollout of upgrades to 2,000 pumps, and many other c-store retailers are choosing vendors to take on the project and upgrade their equipment.
In fact, it is estimated to cost as much as $1 billion for the convenience store and petroleum industry to meet the July 2010 compliance deadline and many are spending their entire technology budgets on various aspects of PCI, according to Convenience Store News' 2009 Technology Study, which will be
published in May 2009.
However, some retailers are choosing another route. We have heard a few say instead of spending the money to upgrade the PIN Pads at the pump so they can take debit cards for payment, they are simply shutting off debit at the pump, and only taking credit -- and without any effect on sales.
What approach are you taking at your stores? Is is worth the investment to allow debit transactions -- especially since the fees are less than credit?
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